ART Essay Example | Topics and Well Written Essays - 500 words - 13

ART - Essay Example The colorful background appears distant; a calm river is running through the background, attracting fowls thereof. The shadowed area under the tree contrasts with the soothing light in far wide open landscape; and the sunlight is blazing to highlight the tawny complexion and masculine contours of the Indian. Ground under the feet of hunter is filled with dried fallen leaves and fertile soil is mostly covered, thus giving a rough texture of the ground of a thick rainforest. This picture executes a coarse texture for trees, grasses and bushes, and the only well outlined object is the man; smooth lines carve his flesh with great details and visible parts of his body have a suave texture. This picture maintains effective organization of the subject matter (the Indian man) with the formal elements such as trees, river and the ground. This organization is achieved by similarity in color scheme of all objects present in the picture, but contrasting the background, from the man and the yellow tree through shades, spatial relation and texture. Just as the man is the center figure of the scenery; he is painted with details in form (such as prominent lines of his body, his apparel`s color and fashion) and he is also highlighted by his fierce skin tone enhanced by beaming sunlight. However the various shades of golden used in skin color, trees and rocks are giving an overall flamboyant demeanor, golden color use stands in union for most objects of the picture, except for blue sky and the river. The red and green rags on body of the Indian man are contrasting with whole picture`s color theme,

The Irony of Socrates Essay Example for Free

The Irony of Socrates Essay Socrates was thought to be ahead of his time. At the time, the citizens of Athens believed that their government had the ultimate power and nothing could be higher. So of course when one person chose to believe another view, the government became a part of the situation to maintain a sense of peace thorough the nation. This didn’t sit well with Socrates. He wanted as many people to know about his knowledge as possible because he had found scientific reasoning as to why his way was true, rather than simply because government officials say it is. This strikes up multiple cases of irony from Socrates’s turn from natural philosophy to what eventually becomes what we know today as political philosophy. The first bit of irony arises from the fact that Socrates is actually writing to more than one audience, and also that he uses more than one strategy to do so. David Leibowitz, author of The Ironic Defense of Socrates: Plato’s Apolog, describes the audience situation, â€Å"Socratic irony has a twofold purpose and a twofold audience: conciliation of, and protection from, the unpromising members of Socrates’ audience, and the education of the promising member in the audience† (p. 17). He then explains the strategies he used to get attention from each audience, â€Å"Irony, in the sense of self-depreciation and even flattery, is necessary for the first audience so that Socrates will be less offensive to them and more in tune with their moralistic views of the world. Irony, also in the same sense of speaking in a â€Å"double† fashion is necessary for the second audience because even â€Å"they start off under the spell of vulgar prejudice†Ã¢â‚¬  (p. 18). Socrates knew that if he wanted anyone to understand his beliefs that he would have to use certain techniques that would speak to the right group of people so he could have potential to be understood. Leibowitz’s descriptions go beyond the fact that you can say two different things to two different audiences. First, it clarifies the complexity of Socrates’ ironic strategies with respect to the unpromising members of the audience. And second, it effectively continues to portray the true character of Socrates after his death. The after death irony works well in two ways also. For the promising young, his words were remembered and reflected on so that they would be taught the truth about his life and his scientific investigations of truth so each individual could decide what to believe in for themselves. For them, it worked so that his knowledge would linger on so that they could follow his footprints to pursue his ideas of philosophy. As for the unpromising Athenians, â€Å"it served as a bitter pill, or rather a pill that begins to taste more bitter over time, as they eventually repent of their condemnation of a man who was obnoxious and annoying, but nonetheless brave and concerned with only virtue† (p. 156). His beliefs seem to make a lot more sense to society today so it truly is too bad that he was put to death because who knows what other theories or discoveries he may have been able to come up with in his lifetime that could have been put to good use in the future. The regret of the people of Athens clearly comes too late for Socrates, but it then becomes a protection service for Socrates’s other philosophical followers so that people could come to admire the nobility of philosophers. Socrates was said to have â€Å"unconventional truths† that he was trying to convey to his listeners (p. 3). The first is how lying has become so simple, but such a necessity in politics. Socrates thought through his choices when presenting himself to the Athens’ officials and came to the conclusion that it was easier and better for him to lie to them. It’s occasions like these that lead people to find the government to be unjust and corrupt, so they truly should never have been in position to had the power to judge Socrates and his choices to begin with. But Socrates knew of this before his trials and knew that telling them the truth would only be a hopeless defense since their minds were already made up before sentencing. Looking back, Socrates denied looking into or taking part in natural sciences, but as Leibowitz’s studies show, â€Å"he was actually hints that this is exactly what he might have done as a young philosopher, and he suggests that these investigations were profane 1 / 2 because they do investigate the gods and attempt to substitute necessity for divine will† (qtd. in Leibowitz, 2). This suggests that people’s beliefs about gods do not generate their beliefs about human morality, but more that their moral beliefs generate their thoughts and beliefs in gods. So it really takes learning what your personal morals are before you can find who you actually are in the religious aspect, whether you were raised on a certain religion or another. In conclusion, the irony shown here is clear in several ways including being able to write to two separate audiences in two different tones and also that Socrates was able to discuss his thoughts on unconventional truths. It’s ironic, and sad in a sense, that we felt a man with his knowledge was put to death because the government was unable to find that they weren’t the ultimate power. And to find that a lot of the knowledge that we know today began from the ideas of Socrates makes you wonder if we could have built more off of what we already know now to better ourselves in the long run. But it’s truly the irony that makes Socrates’s life and knowledge such a big deal to people today. Leibowitz, David. The Ironic Defense of Socrates: Platos Apology. N. p. : n. p. , 2011. N. pag. Web. 2 Oct. 2014. POWERED BY TCPDF (WWW. TCPDF. ORG)

Primary Health Care In Grenada Health And Social Care Essay

Primary Health Care In Grenada Health And Social Care Essay Primary Health Care service delivery in the Health sector in Grenada is public based, meaning, health clinics, emergency room care, general hospital and a National Insurance Scheme (NIS) for insurance, as well as private based, with the provision of private health insurance and private hospitals, such as St. Augustine. As a result it employs the use of both solo and group practice. o  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Employment status of Physicians: The Caribbean in general is experiencing a shortage of medical professionals and Grenada is not immune to this problem. A major contributing factor is that many medical professionals leave to work in other countries, creating a situation of braindrain. It was estimated by the U.N. that around 70% of native born Grenadian physicians leave and work overseas, (UN population statistics, 2010) Grenada has a low physician to population at 8.1 for 10,000 people for comparison Mexico has 20 per 10,000, (PAHO). It is estimated that there are approximately 110 physicians currently working in the health sector in Grenada. A small section of these physicians serve as independent contractors, most of whom are specialist with a few general practioners. A greater majority of those however are in private practice but are still employed in public practice, providing healthcare services at their private establishments and/or the private hospital as well as providing healthcare services through the pub lic health facilities, health centers and hospitals. o  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Population Served: All citizens of Grenada and foreigners, mainly SGU students and visitors are able to get access to the healthcare facilities. The general population of Grenada served, excluding foreigners, is approximately 93,000. o  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Types of Hospitals: Grenadas health policy aims at ensuring that every Grenadian has access to quality health services. The Grenadian government has embraced the concept of primary health care as the main strategy for improving the populations health status. As part of its aim to attain health for all by the year 2000 it has adopted the goals and targets established through the Caribbean Cooperation in Health initiative as the priorities for its health services. Grenada is divided into seven health districts, six of which have a health center with most services and an additional 30 medical stations. These are major primary care facilities and usually serve as the first point of contact within the Grenadian health system. All health facilities are within easy access of the population and each health district is assigned a District Medical Officer, several categories of nurses, community health aides, dentists and dental auxiliaries, pharmacists, environmental health officers and mental health workers. At some Health Centers, some specialist services, such as pediatrics, and psychiatry are provided. There is a 240 bed General Hospital, which is the main hospital on island and located in the capital of St. Georges. The General Hospital is a referral hospital offering 24 hour emergency care, specialist, surgical, paediatrics, psychiatric, ophthalmic, obstetric/gynecology, and ENT. Ultrasonagraphy and electrocardiogram are also available. Support services include laboratory, pharmacy, imaging, physiotherapy and rehabilitative services. In addition there are two rural hospitals, the Princess Alice Hospital and Princess Royal hospital, with 60 beds and 40 beds respectively. As part of their provision of primary health care for all, the Grenadian government, through the health sector also provides specialized Mental Health Services providing treatment, rehabilitation and follow-up care at the Mental Hospital and in the community. The institutions include an 80-bed psychiatric hospital for acute and chronic patients, the Mount Gay hospital, and a geriatric facility at Richman Hill with 120 beds, that is usually filled above capacity. Dorothy Hopkin Home a 16-bed facility offers services for disabled children. o  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Prevailing Remuneration of the Health Care Workers: What currently obtains in Grenada as relates to the prevailing remuneration system for health care workers is that they are primarily salaried workers. The salary of healthcare workers is determined by the negotiation between the Government and the bargaining agent, the Public Service Workers Union. Salary is based on a scale system that is predetermined by the government. Entry into that scale is determined by qualification and the job title held. Private physicians however are paid on a fee for service basis. The fee scale is determined by the Grenada Medical Association. o  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Referral Restrictions: Public hospitals have a restricted referral system, access to specialist care is on the basis of referral from a General Practitioner within the public health sector. This serves as a means of gatekeeping. Home referrals are done by the district medical doctor on advisement from the district health centers. Laboratory and other medical test referrals are also assigned by public health physicians as well as private physicians from the list of preapproved test centers. Private facilities does not necessarily operate within the boundaries of a referral system as persons using private facilities would have direct access to private specialist care. Home referrals are done by the private physicians whose clinic have been visited or referred to other physicians in different specialties according to the characteristic of the disease. Laboratory and medical tests are referred by private physicians to the test centers, which have agreements with the physicians. o  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Level of internal integration between staff: Within the health system of Grenada both the public and the private sector are integrated. To date, there are about 110 physicians working within the private and public health sector combined. Because of this nurses /midwives and other medical professional that serve both in the private and public sector are allowed a lot of interaction with each other. Within the public sector there is a hierarchy that exists among physicians, there are the senior physicians, followed by the junior doctors. Also within in the nursing system there is a hierarchy. This lends to a flow of authority between members of staff. Though there is this hierarchy, it can be seen from interactions with members of the system that there is a respect that exists between professionals within the different fields that make up Grenadas very integrated public and private health systems. o  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Level of external integration with other services: The National Strategic Health Plan stated that the community health services had issues with primary care services as it was neither integrated nor coordinated. This is due to limited confidence in community services. It also reported that persons would visit the general hospital or private clinics. There is an increase in private clinics which is seen as the provider of quality care. It should be noted that one of the goals of the National Strategic Health Plan reported that there is an endeavor to improve collaboration between Non-government agencies, public health care, community centers as well as private health care services in an effective and efficient manner. A strategy that was curative in nature was developed to increase collaboration between the Ministry of Health and Regional sectors in aiding with the treatment and diagnosis of Dengue. The formation of strategies that are developed for prevention and promotion aids in the development of partnerships with other ministries to help deal with youth issues.   The Ministry of Health was in collaboration with PAHO in Barbados to develop a cost benefit analysis of a National Fluoridation Program. Level of integration of staff education and training in primary care: Generally the training in primary care for staff education is a mix between coninous professional development and undergraduate/basic education. In the National Strategic Health Plan for Grenada, the level of integration of staff education and training in primary health care is as follows: for there is in service training provided for community workers. There is also a plan to have training in the screening of cancer, a system of surveillance in communicable diseases, pre and post natal care as well as training in acquiring the proper nutrition for children and their mothers. The training of staff to be sensitive in providing quality care of the elderly, training for hospital staff and the development of the support of clinical service.

The Inferno by Dante Alighiere Essay -- essays research papers

The Inferno by Dante Alighiere Translated by John Ciardi „ «Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Summary of plot, organization and resolution o  Ã‚  Ã‚  Ã‚  Ã‚  The Inferno is the first of a three part series by Dante known as the Divine Comedy. In this Divine Comedy Dante chronicles his journey to God through the levels of Hell, Purgatory, and Paradise. The Inferno is his description of his journey through the levels of Hell. The Inferno begins with Dante lost in a dark wood, which possibly represented sin. Dante tried to exit the wood, but three impassible beasts blocked his path. Dante is rescued when the spirit of Virgil is sent to lead him to salvation, however, Dante must journey through hell to reach salvation. Dante and Virgil then journey through the levels of hell, with the occasional help of a heavenly messenger sent to aid Dante in his journey. Virgil describes Hell as cone shaped, made up of increasingly smaller levels depending on the severity of the sins which a person committed. The levels of Hell were often sub-divided allowing for even more discrimination depending on the severity of your sin. Dante com pletes his journey through hell when he and Virgil reach the deepest pit of hell, where they climb down the body of Lucifer to emerge in the southern hemisphere. „ «Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Tie to the middle ages and/or transition to the renaissance o  Ã‚  Ã‚  Ã‚  Ã‚  The Inferno in some ways follows the mold of the middle ages, but the o...

Cold environments may be developed Essay

Cold environments may be developed in a sustainable manner. To what extent do you agree with this statement? I disagree with this statement more than I agree with it. Cold environments in the world that were previously wilderness areas have undergone development, and nearly all of them have proved to be unsustainable. In the alpine areas, the mountains are a major magnet because of the scenery and the wide variety of winter sports that can take place there. The Alps have been developed as a tourist area. Although tourism benefits the area economically, it is socially and environmentally unsustainable. Tradition and culture has been eroded away because many young people now go down the mountains into urban areas in search of jobs. Even though the tourist industry has encouraged many young farmers to diversify out of rural and primary activities, many people still leave. Aside from that, the tourist industry brings with it unwanted pollution and litter and also causes footpath erosion. The tourist industry is also a potential hazard to the mountains and villages because the winter sports activities taking place there may cause avalanches. In the tundra or arctic regions, development has not been sustainable either, also both environmentally and socially. Gold, and particularly oil exploration and exploitation have scarred the fragile landscape. In 1968, the Trans-Alaskan pipeline was built from Prudhoe Bay to Valdez. Not only were there leakage problems of the oil pipeline associated with earthquakes and permafrost, but it also interfered with the migration of caribou on land and salmon in the rivers. Aside from that, in the 1989, there was the problem of the Exxon Valdez oil spill, which polluted the ocean and killed hundreds of birds and marine wildlife. Oil exploration and the invasion of the Europeans into Inuit territory were also socially unsustainable. The traditional way of life was lost as many Inuits were forced to live the ‘white’ way and many Inuit children were taken from their parents and educated in missionary schools. Their traditional ways of hunting were also lost due to severe regulations on gun control and the introduction of currency into their simple economy. The latter was also the cause of excessive and unsustainable sealing and hunting in the tundra and arctic lands. Although the areas around the Southern Ocean have not been developed, vast quantities of natural fish, seal and whale resources have been taken out. On South Orkney Island, seals were completely depleted by 1800. Whaling began in the 1840s but was unsustainable as well, and ended in 1965 because stocks were exhausted. Fish stocks such as cod and krill have also become severely depleted in recent years. Although institutes such as the International Whaling Convention, the Marine Resources Institute and the CCAMLR were set up, illegal fishing and whaling have led to the depletion of natural resources. In Grytviken and Stromness, abandoned buildings have become an eyesore because they were not cleared away. Attempts at developing Antarctica have been made, mainly in the form of tourism. This is the only cold environment development that can be said to be sustainable. Strict IAATO guidelines on tourist behaviour, controlled numbers of tourists and the harsh climate of Antarctica have made the area difficult to develop. Scientific and research stations, although few, have contributed to waste generated in the area, along with footpath erosion. Most of the waste is shipped to the UK for processing, but what remains cannot decompose easily in the cold climate. Due to efforts of the Antarctic Treaty ratified in 1991 and much pressure from the environmental groups however, the Antarctic region has largely remained untouched. Where development takes place, it cannot be said to be sustainable, because changes have to be made to the area to accommodate people and people contribute to environmental degradation at the very least, even if great care is taken not to disturb or disrupt natural environments. The development of cold environments is mainly unsustainable, although tourism in Antarctica seems to be otherwise. Who knows, however, whether it will remain sustainable in the future because of increased tourism, or because of better technology to fuel mass tourism.

Gorgias essays

Gorgias essays Imagine walking into the classroom just as your instructor is handing back grades on a major test you recently took. She hands you yours and you see you have a grade much higher than you expected, in fact, it is one of the highest grades in the class. You suddenly exclaim,Thank you, Jesus,? so that it is heard by everyone in class. Before realizing it, you have just committed a crime. In today's society, prayer in schools is essential to help one get through the day. Denying an individual his or her right to pray in a public setting seems to strip them of their First Amendment rights, which claim citizens have the freedom of speech. The issue of prayer in schools has had much debate over the past century, when the Supreme Court made its first ruling regarding religion in schools. During the case ofIllinois vs. McCollum? in 1948, the court ruled that allowing religious teachers to come into public schools to give religious instruction violated the First Amendment's Establishment Clause, which prohibits government establishment of religion. The court said the policy tears down thewall" separating church and state, (a phrase created by Thomas Jefferson in a letter to the Westbury Baptists after the Constitution had been written and ratified. Since 1948, there have been numerous trials regarding the same issue. On June 25, l962, the U.S. Supreme Court removed prayer from our nation's schools. 39 million students were forbidden to do what they and their predecessors had been doing since the founding of our nation, which was publicly calling upon the name of the Lord at the beginning of each school day. The U.S. Supreme Court's decision to remove prayer from schools, has been leading to other religious removals. Even thePledge of Allegiance? has had some dispute because it states that the United States isone nation under God.? Then people began to think,Well, what about those who don't believe in God? Are they ...

Robotics Assessment

Robotics Assessment Definition of a robotThefreedictionary.comNounRo-bot1. A mechanical device that sometimes resembles a human and is capable of performing a variety of often complex human tasks on command or by being programmed in advance.2. A machine or device that operates automatically or by remote control.3. A person who works mechanically without original thought, especially one who responds automatically to the commands of others.Brief history of robotsThe word 'robot' originates from a play called "R.U.R." (Rossum's Universal Robots) written by Karel Capek from Czechoslovakia in 1921. Being a Czech, Capek originally got the word from his language, in the form of 'robota' meaning forced labour. The word 'robotics' is a science fiction term, and was first used in a story called "Runaround" by Isaac Asimov in 1942.Ideas that resemble characteristics of robots in the modern world were first thought of in about 450BC. A Greek mathematician by the name of Archytas thought of "The Pigeon", a bird powe red by steam.Dr. Isaac Asimov, head-and-shoulders portrait, fac...Since then many people have tried to improve on the same ideas, and invented their own machines that need no or little human assistance, such as a clock or a toaster.The first impression of a human-like robot was inspired by Leonardo Da Vinci around 1495. He had planned ideas of a robotic knight that was able to move its arms, head, jaw and back.The Laws of RoboticsThe Laws of robotics were written by Isaac Asimov in his book Runaround in 1942. Originally there were only three laws, although later on he wrote a fourth law known as the Zeroth law.First Law: A robot may not injure a human being, or, through inaction, allow a human being to come to harm, unless this would violate the Zeroth Law.Second Law: A robot must obey orders given...

Inflation Rates essays

Inflation Rates essays The price of one currency in terms of another is called the exchange rate. The exchange rate affects the economy in our daily lives because it affects the price of domestically produced goods sold abroad and the cost of foreign goods bought domestically. Mexicans use pesos, French use francs, Austrians use schillings, and this use of different monies by different countries results in the need to exchange one money for another to facilitate trade between countries(Husted 315). Without the exchange rate it would make it impossible to purchase goods in other countries that have a different currency. Day-to-day movements in exchange rates are closely related to peoples expectations. The role of monetary policy would be to manage the exchange rate. A monetary expansion would tend to lower interest rates, thus lead to short-term funds flowing into foreign currencies, and so depreciate the domestic currency(Corden 21). Throughout the history of the economy, the exchange rate has not always been controlled under the same monetary system. Foreign exchange is usually traded as bank accounts denominated in different currencies. Most of the trade takes place between the major banks and between banks and their corporate customers. Modern communications make it a truly global market. The rates vary by minute. Exchange rates changes are largely unexpected and so there is an important element of risk in multinational transactions that domestic transactions lack(Husted 320). The closing rates in each financial center are reported regularly in the media. The closing rates of the previous day are listed in the morning newspaper for leisurely reading. There are two ma in types of foreign exchange systems: 1) fixed exchange rate, and 2) floating exchange rate. A fixed exchange rate system is where governments can set a certain fixed rate at which their currencies will exchange for each other and then ...

Issues in the correctional system, the case study analysis of facility

Issues in the correctional system, the analysis of facility murder - Case Study Example Moreover, it explains the necessities of reducing the liberties given to the prisoners in America. According to Ikilo, (n.d.), it is the duty of The Federal Bureau of Prisons to â€Å"protect society by confining offenders in the controlled environments of prisons and community-based facilities that are safe, humane, cost-efficient, and appropriately secure, and that provide work and other self-improvement opportunities to assist offenders in becoming law-abiding citizens† (Ikilo, n.d.). However, nobody thinks about the safety of correctional officers while saying volumes about the safety of the public. It should be noted that many of the correctional officers working in American jails are females. They were forced to interact with many of the hard-core criminals who have less faith in humanity and more faith in cruelty. Many of the criminals in correctional system are sex offenders. Moreover, it is quite possible that even normal criminals may become sex offenders in jails si nce they are not getting any opportunities to relieve their sex energy. Many studies have proved that homosexuality is common in American jails. This is because of the lack of opportunities for heterosexuality in jails. Under such circumstances, the logic of asking women officers to work in American jails can be questionable. The ill fate suffered by Marsha Wills point towards the serious issues prevailing in American jails which needs immediate attention from the authorities. This paper tries to identify the issues, and make recommendations on how to improve the correctional system based on the given case study. Major issues prevailing in American correctional system James (2010) pointed out that â€Å"In "Tent City", a notorious convict camp in the Arizona desert that lacks even basic air conditioning, temperatures regularly top 130 degrees, causing no end of heat-related health problems among its internees† (James, 2010). It is a fact that absence of basic living condition s may cause distress in the minds of people and in the case of criminals, such distress may result in unexpected outcomes. Majority of the criminals in American jails are leading a no hope life. For example, life imprisonment in American means the culprit should spend his remaining life span in jails. He may not get enough opportunities for parole or probation. The US is the only country where juveniles are serving life imprisonment without parole under the so-called "life means life" policy. Only the US and Somalia have refused to ratify the UN Convention on the Rights of the Child, which rules out life sentences with no chance of release for crimes committed before the age of 18 (Pilkington, 2011). Even though America is believed to be the most civilized country in the world, they are not so at least in terms of considering criminals who got life sentencing. In other countries such as India, life imprisonment means only 15 year jail term. Moreover, during this 15-year jail term it self the criminal can spend lots of time outside in the name of parole. Those who are behaving decently in Indian jails, may get paroles frequently. In other words, criminals in Indian jails have hope for a future life outside the jail campus. The incidents or the murder of Marsha Wills in the given case should be analysed in the above context. John James, the 52

The Comparisons and Contrasts of the Operations Value Chains in Manage Assignment

The Comparisons and Contrasts of the Operations Value Chains in Management of Bicycles - Assignment Example Extreme damages warrant the disposal of such bikes in the low- cost student rental business. On the other hand, for the high-cost rental services, there is the wide range of bicycles to rent suiting the required preferences and that are in good conditions. Those who rent the bikes are cautious in maintaining them. Briefly, the business procedure undergone while maintaining a bicycle in both business packages is straightforward. The low- cost student rental business has maintenance initiated only when a customer objects to a certain fault whereas the bicycle would have been left for okay. The high- cost rental business ensures that bicycle maintenance is on a checklist and that this is done once every bicycle is returned before releasing it to the next customer. ` Both businesses have their process of acquiring their bicycles. Generally, there is a distinct difference. The low- cost rental business lend their bicycles at cheap prices as they also acquired them at considerably low prices as compared to the high- cost rental business who purchase new and from recognized bicycle manufacturer brands. Disposal is inescapable for both options, the low- cost student rental business rarely disposes of their bicycles unless they are totally faulty unlike their counterparts in the high- cost rental business whole sell them once the onset of tear and wear is unbearable and this way they continue to offer only the best of services. E) What roles do you see for information systems in your answers to the earlier questions? The information systems can be those you develop within your company or they can be those developed by others, such as Craig’s List. Introducing information systems for the low- cost student rental business would be relatively easier as it would only require and most probably an index card mapped to each bicycle in their inventory. However, the high- cost rental business is certain to be more sophisticated holding the entire documentation of each bicycle’s maintenance or acquisition records.  Ã‚  

Leagalization of Medical Marijuana Essay Example | Topics and Well Written Essays - 500 words

Leagalization of Medical Marijuana - Essay Example Unlike alcohol abuse and other drug abuse that kill the grey cells causing brain damage or long term memory loss, the use of Marijuana causes only short term memory loss and that too, only while the individual is under its influence. Marijuana does not cause long term memory loss neither does it effect the immune system in the body. According to the UCLA School of Medicine study in 1997, (Volume 155 of the American Journal of Respiratory & Critical Care Medicine) on 243 Marijuana smokers for chronic lung disease, over the period eight years, it was found that "Neither the continuing nor the intermittent marijuana smokers exhibited any significantly different rates of decline in lung function as compared with those individuals who never smoked marijuana." In relation to smoking of Marijuana, the study found "No differences were noted between even quite heavy marijuana smoking and non-smoking of marijuana."The study concluded that unlike tobacco that is a major cause of deaths in the country, death from an overdose of Marijuana has never been recorded so far. Moreover, Legal prohibition of drugs is not going to prevent its consumers from taking them.

The Cheesecake Factory Marketing Plan Research Paper

The Cheesecake Factory Marketing Plan - Research Paper Example This essay discusses that the Cheesecake Factory is one of the successful American stories. The company has bagged some awards like the 2010 Zagat award for best dessert and best salads, 2010 Halo gold award for the best cause marketing event, etc. The Cheesecake Factory is planning to expand its business over the next five years in around five countries such as United Arab Emirates, Bahrain, Kuwait, the Kingdom of Saudi Arabia and Qatar in the Middle East and North Africa, Europe, Russia, and Turkey. The country where the Cheesecake Factory can trade in is Europe. Europe market is expected to grow at an annual growth rate of 0.37% in 2008-2011. The top companies are expected to supply at a rate of 23%. The largest market is Germany with a total share of 25%. The company deals in with bakery products. They produce good quality of cheesecakes and involve a lot of innovation in their products. The new product to be launched is the ‘Green Tea Cheesecake’. The company target market is people who love to have bakery products, dessert. The environment of the hotel is such which makes customers love the place and its offerings. It s target audience is consumers right from a kid to elders people. The US has always experienced a deficit in the bakery products. Its trade deficit was large with Canada and Europe. The condition improved in 2002 where the import value stood at $685 million. Since then the US market has been growing in terms of bakery products. Since the trade condition has improved, the company can take advantage and expand its business in countries where the trade conditions has improved. The company has been dealing in bakery products, and is planning to expand in other countries. The best option would be to expand in Europe. The company is a sole proprietary. It started of its business in the year 1978 and till date it has been among the top most company. The factory was started by Oscar and Evelyn Overton and eventually it was handed by their son David. David founded The Cheesecake Factory restaurant in Beverly Hills, California. Marketing Plan The European market produces 25millions of bread each year with the industrial plant share of 8 million tons. The craft bakers represent the bread production for about 48% of the total volume. The plant bakeries have a market share of 75% to 80% of market share. The fastest growing sector is the in store bakeries, as the retail market is booming and the retailers gain a market share (The Federation of Bakers, 2007). The retail bakery market in Europe was estimated to be 65.5 billion by 2000. There has been a variation in the European countries. In states like Italy and Sweden, the market grew from 12% to 17% in 2000. But in large markets like France and Germany, it grew only by 4% and 3% respectively. The per capita consumption in Europe is generally high as compared to other countries (Payne, 2003, p.25). There has been a good trend of bakery market in Europe. Thus the Cheesecake Factory would be able to adopt itself in the European market. The market has a good opportunity and the potential to grow is also high in the market. The industry is of bakery product, therefore there is no barrier to enter and exit. The European market is an open market. The barriers for entry are low. The European

Tuskegee syphilis experiment Essay Example | Topics and Well Written Essays - 750 words

Tuskegee syphilis experiment - Essay Example Search the internet for a site that you find useful and provide the link to your classmates. Along with the link, give a brief synopsis of why you chose this site (i.e., what it contains, why it's useful). One of the most important and highly useful websites in the field of immunology is www.iuisonline.org. It contains the information on activities of International Union of Immunological Societies (IUIS) related to the research and basic information on immunology. IUIS is the umbrella organization for many of the regional and national societies of immunology through out the world. This site is useful in providing information on organizing international cooperation on immunology, and in providing communication between immunology and its allied branches. It also helps in coordinating various societies of the world working in the area of immunology. 1. What was the Tuskegee Syphilis Study What was the original study aim What did the study end up being about How many people were enrolled How many were alive at the end What were the major ethical issues surrounding this study The Tuskegee syphilis study was a medical clin... The main aim of this study was to study the treatment, natural history, response and biological changes exhibited by patients suffering from syphilis disease with out intimating them the original reason of study. The patients were intentionally not given the treatment for curing syphilis. The study ended in 1972 after 40 years with the reporting of responses of patients suffering from syphilis. However it became controversial with the report of New York Times in 1972 regarding unethical issues and because of which the study was stopped. 600 black men (African American sharecroppers) were enrolled under this study out of which 400 people were suffering from syphilis and 200 people were free from syphilis. It was reported that only 74 of the test subjects survived, and others died and the disease was spread to their wives and children. The main ethical issues surrounding the study are as follows: (a) The patients were not given information on the original purpose of medical study and their consent was not taken. (b) There was a forceful non-treatment for syphilis even though pencillin was invented in 1940s which is very effective against syphilis. (c) The wives and children of black men were also affected, even then the truth was not disclosed. 2. What is the name of the virus that causes AIDS In relatively general terms, how does that virus cause AIDS The name of the virus causing AIDS is Human Immunodeficiency Virus (HIV). It has 2 forms i.e. HIV1 and HIV2 out of which HIV1 is more virulent and pandemic strain of HIV. Simian Immunodeficiency Virus (SIV) is considered to be the origin of HIV. SIVcpz is the form SIV present in chimpanzee. It is reported that the

Bacteria and Antibiotic Resistance Essay Example | Topics and Well Written Essays - 1500 words

Bacteria and Antibiotic Resistance - Essay Example "Virulence" and "pathogenicity" refer to the ability of bacteria to cause disease. "Bacteria are complex (while viruses must "live" in a "host" (us), bacteria can live independently) and so are easier to kill" (Antibiotics, Bacteria and (usually not) Viruses 2007). The traditional criteria for establishing that a bacterium is responsible for a disease have been Koch's postulates, which were developed in 1882. Although serving well for many years, these postulates have limitations: (1) not all bacteria can be cultured, (2) not all members of a species are equally virulent, and (3) adequate animal hosts are not always available. Host susceptibility is an important virulence factor for bacteria. The first important step in bacterial pathogenesis is adherence to a host cell. This occurs by means of pili, which consist of long rods that extend out from the bacterial surface. The tips of the pili contain proteins that attach to host cell receptors. In some cases, "pilin, the protein subuni ts of the pilus shaft, attach to the host cell's receptors. In addition to pili, bacterial surface proteins called adhesins attach firmly to the host cells" (Walsh 2003, p. 34). Sometimes the host makes antibodies against pili or adhesin proteins, and this induces the bacteria to make different types of adhesins. Only Gramnegative bacteria make adhesins; the mechanism of how Gram-positive bacteria attach to a host cell is not known (Walsh 2003). The virulence of many bacterial pathogens is due to the toxins they produce, which disrupt normal cell functions and cause cell death. Scholar and Pratt (2000) explain that "exotoxins are proteins that are excreted by dividing bacteria. Exotoxins that attack a variety of cell types are called cytotoxins" (p. 76); those that attack a particular cell type or tissue have specific names, such as neurotoxin, leukotoxin, hepatotoxin, or cardiotoxin. Exotoxins can be associated with a specific bacterial disease. In addition to toxic proteins, pathogenic bacteria also produce hydrolytic enzymes that degrade host tissues and disseminate bacteria within the host. Heat-shock proteins produced by bacteria stimulate autoimmune responses so that host antibodies and T-cells attack healthy host cells (Scholar and Pratt 2000). The essential property that differentiates antibiotics from antiseptics is that they are sufficiently selective to allow their use within the body, rather than just on the surface. This selective toxicity is not absolute but it is quantifiable as we shall see in chapter 6. There is, therefore, always room for improvements and developing drug licensing regulations seek improvements in the comparative safety of antibiotics. "Antibiotics work by destroying either the proteins that build a bacterium's cell wall or the protein-producing ribosomes" (Greene 2000, p. 23). The drug must inhibit the target bacteria at lower concentrations, usually much lower, than those concentrations that produce toxic effects in humans. Some antibiotics can be given in very high doses without toxic effects, e.g. penicillins, but others may produce serious toxicity at levels that are not much above those required for treatment of infection. Many alterations to antibiotics have been made to improve this select ivity; though with some antibiotics this is virtually impossible to achieve. The most selective antibiotics tend to be those that inhibit a process in bacteria that does

The Cheesecake Factory Marketing Plan Research Paper

The Cheesecake Factory Marketing Plan - Research Paper Example This essay discusses that the Cheesecake Factory is one of the successful American stories. The company has bagged some awards like the 2010 Zagat award for best dessert and best salads, 2010 Halo gold award for the best cause marketing event, etc. The Cheesecake Factory is planning to expand its business over the next five years in around five countries such as United Arab Emirates, Bahrain, Kuwait, the Kingdom of Saudi Arabia and Qatar in the Middle East and North Africa, Europe, Russia, and Turkey. The country where the Cheesecake Factory can trade in is Europe. Europe market is expected to grow at an annual growth rate of 0.37% in 2008-2011. The top companies are expected to supply at a rate of 23%. The largest market is Germany with a total share of 25%. The company deals in with bakery products. They produce good quality of cheesecakes and involve a lot of innovation in their products. The new product to be launched is the ‘Green Tea Cheesecake’. The company target market is people who love to have bakery products, dessert. The environment of the hotel is such which makes customers love the place and its offerings. It s target audience is consumers right from a kid to elders people. The US has always experienced a deficit in the bakery products. Its trade deficit was large with Canada and Europe. The condition improved in 2002 where the import value stood at $685 million. Since then the US market has been growing in terms of bakery products. Since the trade condition has improved, the company can take advantage and expand its business in countries where the trade conditions has improved. The company has been dealing in bakery products, and is planning to expand in other countries. The best option would be to expand in Europe. The company is a sole proprietary. It started of its business in the year 1978 and till date it has been among the top most company. The factory was started by Oscar and Evelyn Overton and eventually it was handed by their son David. David founded The Cheesecake Factory restaurant in Beverly Hills, California. Marketing Plan The European market produces 25millions of bread each year with the industrial plant share of 8 million tons. The craft bakers represent the bread production for about 48% of the total volume. The plant bakeries have a market share of 75% to 80% of market share. The fastest growing sector is the in store bakeries, as the retail market is booming and the retailers gain a market share (The Federation of Bakers, 2007). The retail bakery market in Europe was estimated to be 65.5 billion by 2000. There has been a variation in the European countries. In states like Italy and Sweden, the market grew from 12% to 17% in 2000. But in large markets like France and Germany, it grew only by 4% and 3% respectively. The per capita consumption in Europe is generally high as compared to other countries (Payne, 2003, p.25). There has been a good trend of bakery market in Europe. Thus the Cheesecake Factory would be able to adopt itself in the European market. The market has a good opportunity and the potential to grow is also high in the market. The industry is of bakery product, therefore there is no barrier to enter and exit. The European market is an open market. The barriers for entry are low. The European

Bacteria and Antibiotic Resistance Essay Example | Topics and Well Written Essays - 1500 words

Bacteria and Antibiotic Resistance - Essay Example "Virulence" and "pathogenicity" refer to the ability of bacteria to cause disease. "Bacteria are complex (while viruses must "live" in a "host" (us), bacteria can live independently) and so are easier to kill" (Antibiotics, Bacteria and (usually not) Viruses 2007). The traditional criteria for establishing that a bacterium is responsible for a disease have been Koch's postulates, which were developed in 1882. Although serving well for many years, these postulates have limitations: (1) not all bacteria can be cultured, (2) not all members of a species are equally virulent, and (3) adequate animal hosts are not always available. Host susceptibility is an important virulence factor for bacteria. The first important step in bacterial pathogenesis is adherence to a host cell. This occurs by means of pili, which consist of long rods that extend out from the bacterial surface. The tips of the pili contain proteins that attach to host cell receptors. In some cases, "pilin, the protein subuni ts of the pilus shaft, attach to the host cell's receptors. In addition to pili, bacterial surface proteins called adhesins attach firmly to the host cells" (Walsh 2003, p. 34). Sometimes the host makes antibodies against pili or adhesin proteins, and this induces the bacteria to make different types of adhesins. Only Gramnegative bacteria make adhesins; the mechanism of how Gram-positive bacteria attach to a host cell is not known (Walsh 2003). The virulence of many bacterial pathogens is due to the toxins they produce, which disrupt normal cell functions and cause cell death. Scholar and Pratt (2000) explain that "exotoxins are proteins that are excreted by dividing bacteria. Exotoxins that attack a variety of cell types are called cytotoxins" (p. 76); those that attack a particular cell type or tissue have specific names, such as neurotoxin, leukotoxin, hepatotoxin, or cardiotoxin. Exotoxins can be associated with a specific bacterial disease. In addition to toxic proteins, pathogenic bacteria also produce hydrolytic enzymes that degrade host tissues and disseminate bacteria within the host. Heat-shock proteins produced by bacteria stimulate autoimmune responses so that host antibodies and T-cells attack healthy host cells (Scholar and Pratt 2000). The essential property that differentiates antibiotics from antiseptics is that they are sufficiently selective to allow their use within the body, rather than just on the surface. This selective toxicity is not absolute but it is quantifiable as we shall see in chapter 6. There is, therefore, always room for improvements and developing drug licensing regulations seek improvements in the comparative safety of antibiotics. "Antibiotics work by destroying either the proteins that build a bacterium's cell wall or the protein-producing ribosomes" (Greene 2000, p. 23). The drug must inhibit the target bacteria at lower concentrations, usually much lower, than those concentrations that produce toxic effects in humans. Some antibiotics can be given in very high doses without toxic effects, e.g. penicillins, but others may produce serious toxicity at levels that are not much above those required for treatment of infection. Many alterations to antibiotics have been made to improve this select ivity; though with some antibiotics this is virtually impossible to achieve. The most selective antibiotics tend to be those that inhibit a process in bacteria that does

Is Aeneas pious Essay Example for Free

Is Aeneas pious Essay For many, Aeneas is the characterisation of piety: he honours his duty to the gods and his destiny, his duty to his family, to his people, community and to his fatherland and he adheres to stoic values. Arguably the most important aspect of piety is the adherence to his duty to the gods and his destiny, which I will discuss first. In book 1, Venus appears to her son, Aeneas in the guise of ‘a Spartan girl out hunting, wearing the dress of a Spartan girl and carrying her weapons’. Aeneas recognises that the girl is Augustus also deified Julius in the Lex Titia in 43 BC, which legalised the Second Triumvirate and marked the end of the Roman Republic. Augustus invoked the Lax Papia Poppaea in 9 AD to encourage marriage by making it more economically viable to be married and have children than to not. He also made adultery punishable by banishment by passing the Lex Iulia de Adulteriis Coercendis in 17 BC, and famously banished his only biological daughter, Julia the Elder in 2 BC. This encouraged family unity more than before, and encouraged fathers to stay with their wives and children, especially as there was an extra tax placed on unmarried men above the age of 30. Aeneas demonstrates an incredible sense of duty to his people, community and fatherland right from the beginning of the poem. After the storm induced by Juno and Aeolus, and Aeneas and his men are rescued by Neptune, who is furious that they were changing the natural pattern of his seas, without his permission. Aeneas thinks of his men first, and so, when he saw a herd of deer, he hunted, and killed ‘seven huge carcasses (which he laid) on the ground, one for each of the ships’. This demonstrates how he caters to their needs before his own. The household gods, which feature in book 2, are representative of the Trojan community, and so when Aeneas, ‘fresh from all the fighting and killing’, refuses to touch them because of this, it demonstrates his reverence for the community. In book 4, he also shows consideration towards the community, but Dido’s community in Carthage. Mercury tells us how he ‘caught sight of Aeneas laying the foundations of’ Carthage with Dido. This devotion to the wider community, even though it means that he is digressing from his destiny, is still demonstrating piety. Aeneas not only holds the Funeral Games in book 5 out of reverence for his father, but to also raise the morale of his men. Aeneas holds various races and matches which allow his men to be happy after the death of Dido, which they would have suspected happened, and also after the death of Anchises, and also of various men of the crew. Virgil represents Aeneas as having virtus, as he hides his true emotions inside, to protect his men. In book 1, Aeneas, although ‘he was sick with all his cares(;) he showed (his men) the face of hope and kept his misery deep in his heart’, which would have served to raise the morale of the men, if they knew their leader was not upset, they would be led by example. Augustus demonstrated his care for his community by giving 400 sercestes to each of ‘the Roman plebs’ in 44 BC out of his own money. He also ‘restored the Capitol, and the theatre of Pompey, (†¦) restored the channels of the aqueducts, (and) completed the Forum Julium and the bascilla between the temples of Castor and Saturn’ throughout his reign, up until 12 AD. Contrary to Aeneas and also Augustus, as Aeneas is a characterisation of Augustus, Mezentious is not pious in his care of his community and people. Virgil depicts him as a shocking leader and in book 8; the poet divulges how the leader devised a new form of torture ‘whereby living men were roped to dead bodies, typing them hand to hand and face to face, to die a lingering death oozing with putrefying flesh’. Mezentius’ disdain for his men contrasts to Aeneas’ care and respect for his own men, and indeed of all men, as we see Aeneas rescues the Greek, forgotten by Odysseus (Ulixes) from the Cyclopses, which enhances our views of Aeneas’ piety in comparison to this horrific leader. Aeneas’ piety is often defined by how he demonstrates stoicism, and he does so throughout the poem. Stoics believed that the notion of fate must be respected and that no mortal man could, or should interfere with fate, as it is an inevitable force. The ability to endure what fate throws at you is also an important stoic trait, and one that Aeneas demonstrates again and again. In book 1, Aeneas leads his men through the storm started by Aeolus and Juno, until they are rescued by Neptune. He endures the storm, and motivates his men to trust in him after the storm, and this is primarily why he is such a good leader- because of his resolve and endurance, which also defines his pious nature. A key stoic belief is rationality of the universe, and features within Aeneas. Stoics believed that a rational, and of course, male mind is the best leader for any community, and this is the only way for a community to thrive- under one, rational, male leader. Coincidentally Augustus Caesar fits these criteria, and so, had to kill Anthony. Likewise Cleopatra, who Dido is modelled of, had to die- she was female and so was irrational, so was a bad leader, and this also explains why she was so passionate, because the stoic stereotype of a woman, is that they are passionate, emotional and irrational. The divide between men and women is formed from the prejudice that women are irrational, and the stereotype that men are automatically rational. Throughout the poem, we are presented with the juxtaposition of the irrational females, predominantly Dido and Juno, and the rationality of Aeneas and Jupiter. Jupiter controls fate, installing rationality upon the universe and Juno attempts to derail fate, preventing Aeneas from following his destiny, which, of course, does not work. The victory of Jupiter’s fate is shown by how Jupiter guides Aeneas, which demonstrates how the rationality of the male mind cannot be overthrown by an irrational female, even one who is a goddess. Virgil was rumoured to believe that love and hate were both redundant as they were both concept which wavered from the ‘path’ of fate, creating two opposites that were equally negative to a stoic. This perhaps explains why Virgil shows that the acceptance of fate and your destiny is the only way to achieve rationality. Virgil’s association with Augustus explains why women are portrayed as negative, because Augustus was inherently a stoic, and believed that women were irrational, and destined for dominating the domestic sphere, while men should dominate politics and war. Stoics were firm believers of the concept of ‘mind over matter’, presented by the Trojan women’s matter of flames, which are extinguished by the ‘mind’ (or fate) when Aeneas has to set sail shortly after the Funeral Games. The poet presents his audience with fire for passion, desire and pain which all represent destruction. We learn from his epic poem that Virgil believes that these poisonous emotions will not succeed when faced with fate, as women are primarily linked with fire, as we see Juno frequently described as ‘burning with passion’, and we also see Turnus described as ‘burning’, importantly both effeminising him and scorning war. Aeneas often has to deal with the loss of his men so that he can achieve his destiny; one such victim of Aeneas’ fate is Creusa, who dies before they even leave Troy and another is Aeneas’ father, Anchises. He does more likely die of old age, although Aeneas still mourns his death. Aeneas must accept that there are casualties that must be endured if he can achieve his destiny. The father-son relationship was one that was influenced by stoic beliefs, as stoics believed that the father figure (pater patria) should always be obeyed as he is wise. At the beginning of the poem, Anchises is the pater patria, however once Anchises dies, Aeneas takes over as the pater patria. Aeneas shows his dedication to his father by symbolically carrying him on his shoulders out of Troy, prioritising him even over his only son. These definitions of piety are interlinked, and cannot exist without the others, however, sometimes we see that to fulfil one part of piety, Aeneas must ignore another, and so the rules of what defines a pious person are clearly not set in stone. Nevertheless, Aeneas is as good as a portrayal of a pious person there is, and he is a reflection of how Augustus wished to be viewed. Thus, we have to ask ourselves, as the Roman audience would have: Aeneas is undoubtedly pious and as pious as one man can, theoretically, be, but is he unachievably pious? And so, does this make him as much of a character of mythology as the monsters he encountered in hell, and because of this, I feel the important question is not: ‘is Aeneas pious? ’ but is instead, why is he pious? If Aeneas was not pious, and was instead a mimic of Homer’s Odysseus, who is often represented as Aeneas’ antithesis, would there be any purpose in Virgil’s poem? No, there would not, and this is why Aeneas is shown as pious, and was believed to be the ideal man by the Romans, a mould for which to cast their own characters in and form themselves by.

Analysis of Hollensen and the Primark store

Analysis of Hollensen and the Primark store According to Hollensen (2007) ,  « global marketing consists of finding and satisfying global customers needs better than the competition, and of coordinating marketing activities within the constraint of the global environment  ». In that essay , it comes to think about: In what way Primarks strategy could correspond to the needs of French customers. In other terms, is there an opportunity to Primark to setting up itself in France seeing the French environment. Irish clothing retailer founded in 1969 under the name of Penneys (still in Ireland) , Primark represented in 2008 3,9% of the global clothing retail value in United Kingdom. and counted 21827 employees. With a revenue which have reached 2,314m  £ in 2009, Primark count today 206 stores split among England as a majority with 144 stores ,Ireland Spain, Portugal, Germany , Netherland and more recently in Belgium. Retail part of the Associated British food group in which it represent in 2009, 25,5% of the entire revenue of the group, Primark enjoy the stability and the power that ABF group bring to the retailer. With a strategy of good quality for cheap price, Primark is after 40 years of experience recognised the second largest retailer in Uk with a growth in 2009-2010 higher than it competitors. With a gloomy economic climate which encourages people to look after the opportunity to buy cheaper, some leaders of the French fashion market as Zara, Kiabi and HM keep watching close this giant that is surrounding France and that nothing seems to stop. In today competitive market, satisfying the customers is seen as the only source of the firm profits. Precisely targeting our market seems to be the key success factor. In segmenting a market, factors such as geography ,demography, psychographic and behavioural would be relevant to analyse . Today, Primarks strategy is to propose an entire concept through all these stores.Allowing to realise economy of scale in the production and marketing, Primark is able to propose low prices. In the target market analysis, it is relevant to analyse if the target market of Primark in the UK would be suitable and have an opportunity of growth in France.(because changing the target market would bring to much costs for Primark). This essay will focus on the clothing part of Primark seeing the fact that Primarks core competencies is clothes retailing, that home market is a completely different market in France as well as baby clothes and required a particular analysis for each of them. Moreover, French clothing market could represent a growth opportunity as we will see below. In 2008, French population from 15 to 35 represented an important part with 38,7% of the total population. In terms of clothing expenditure, in 2009 men consumption in clothing for the 15-25 reached 3,9millliardsà ¢Ã¢â‚¬Å¡Ã‚ ¬ nearly the same than women. However, in a general way, French men clothes expenditure is 15% less than women with an average of 360à ¢Ã¢â‚¬Å¡Ã‚ ¬ for the year 2009. After gloomy 2009 year with a decrease of the consumption on clothing, 2010 represent the stop of the degradation of the clothing consumption with a tiny increase of O,2%With a young population in expansion, a target market still buying clothes and a general consumption of clothing which restart, there is an opportunity of growth for Primark in France. If we look at the Internationalisation motives of Hollensen (2007), one of the proactive reason which pushes a company to internationalize is the managerial urge that he defines by a reflection of general entrepreneurial motivation of a desire for continuous growth and market expansions. In the recent year, Primark showed the desire of conquest the western Europe by entering in new country such as recently Belgium. According to Bason John, financial director if AB foods, the performances of our new shops in the Iberian peninsula gives us the impulsion to continue our development in the European continent. Then, the first motive which could bring Primark in France could be the desire to become an European player of the fashion through it expansion all over Europe. One of the others proactive motives present by Hollensen is a foreign market opportunities and market information. Analytical tool such as PESTLE which allowed to get this information. Both part of the European union, UK and France benefit from the common European Union policy which facilitates exchange and trade. However, through state aid and by encouraging mergers between French firms to prevent takeovers by foreign firms, French government act against EU policy and still maintain a kind of protectionism. However, France benefits from a Political stability and the political side of France should not represent a threat for Primark. With an increasing unemployment rate and a decreasing consumption the last years, it seems that the crisis could represent an ally for Primark. While a study about the purchasing power shows that 49% that the under 35years old thinks that their purchasing power has strongly decreased the consumption habits of French goes forward the last opportunity to buy cheaper. As a study of clothing in France explain, the success of the sales periods shows that the sales drop mainly due to purchase power constraints but not as a fashion rejection. With its strategy  « sales price » all the year round, the change in French consumer habits could represent an opportunity . However, the consumer expenditure on clothing is a lot more higher in UK than in France with an expenditure for 2009 of 37805mnà ¢Ã¢â‚¬Å¡Ã‚ ¬ decreasing in comparison with 2008 in France against 40472mn £ in UK ( à ¢Ã¢â‚¬ °Ã‹â€  46542à ¢Ã¢â‚¬Å¡Ã‚ ¬) increasing in comparison with 2008 While expenditure in UK continue to growth when it decrease in France , it could make Primark think that the clothing consumption habits between UK and France are different and then could represent a threat to Primark implementation. Finally for the consumption, according to the clothing in France report 2009, by 2013, clothing sales are forecasted to reach 26,980à ¢Ã¢â‚¬Å¡Ã‚ ¬millions, a 2,1 % rise in constant value compared to 2008 which let hope for Primark a bright future. In spite of the fact that Primark is an Irish company, from a market research and data point of view it is more relevant to analyse the accessibility of the French market through the comparison with the English implementation which is more important than the Irish one (144 shops in England instead of 38 in Ireland However, from a financial side , it is more relevant to deal with the Irish headquarter company where the money is going because Ireland is in eurozone. Alhtough as a report of associated british food explain, in a uncertain economic environment, price and exchange rate volatilities could be the major threats to the groups profitability By dealing with Ireland, Primark escape that kind of risks. In France, fashion remains an important part of the culture. Then , according to a study , French people are still attached to the brand and the luxury in the fashion sector and would prefer after use the sales period ( 41%) , buy cheapest brand (33%) Then, even if that trend does not automatically represent Primark target market (under 35)which can not necessarily afford luxury brand, French culture in the fashion sector could represent a threat for Primark. France has to face to the ageing of it population. Until 2050, 1/3 of the population will be ageing more than 60 years old. While some of Primarks competitors such as Kiabi (which proposes a fashion for the whole family), could begin a  « senior marketing  » by proposing clothing for senior, Primark could not enjoy this opportunity risking to break its strategy and positioning and lost its target. In an article about the factors of primarks success, Susan Segal-Horn says The focus part of Primarks strategy is the specific customer segment it focuses With a clear positioning , Primark answers to a special target market needs. Its ageing of population represents an indirect threat for Primark because it does not concern its target but it could benefice to its competitors which could gain a competitive advantage. In spite of the fact that the technological aspect is not the most relevant in the implementation of Primark in France, it is important to notice that the evolution and increase of the new technology influence the consumers to purchase more technological product such as mobile phones, internet, or IT equipment to the detriment of others goods such as clothes. In Primarks case ,legal and environmental factors are linked. According to a study, fashion industry remain one of the most exploitive in the word, both to people and environment However, consumers are more and more aware of the environmental aspect of goods. Often critics for this workers conditions, Primark is now part of Ethical Trading initiative which guarantees the protection of workers and environment. Analysis an environment , it also analysis the competitive environment to be able to gain a competitive advantage. According to an article about the success of Primark, primark has got teams of buyers in UK and Ireland travel internationally both to identify fashion trends and to seek out the most competitive suppliers Then, by always looking to reduce its costs Primark prefers to spread its production through a lot of small suppliers which made the power of suppliers low. Highly competitive, the clothing retail industry is already full of players. Moreover, the costs to get in the market is very high which make the threat of new entrants low. This highly competitive market make the power of buyers very high. Indeed, consumers trends in now to look after cheap prices. By having multi choice, they can easily switch from a shop to another. Still due to the multiplayers market, the power of substitutes product is high. Indeed, the competition is more based on the price strategy but the product range that propose all the shop follow the same fashion trend. Then , the products are quite similar from a shop to another. Source: clothing in France, Euromonitor international, October 2009 As we can see with that figures, clothing industry in France does not have a big driver players but still have some strong brands such as Vivarte which groups 24 brands such as LA HALLE, DEFIMODE.. which are, according to their price strategy similar to Primark and could represent potential competitor. However, brand such as ZARA, HM very popular and perceived as trend setters among the French population will represent the biggest competitor for Primark. But those brand proposing price still higher than Primark, Kiabi, by it price strategy similar to Primark could represent a big competitor from a price strategy side. Add to that direct competition, the increasing of the online shopping. According to the IFM group, online clothing sales increased by 31% in value between July 2007 and June 2008 To get a well understanding of the opportunity that Primark has in France, a SWOT analysis will be helpful: According to clothing in France report,  « In terms of market share, the leader have the ability to adapt quickly to market demand by offering many different collection By proposing a fast fashion strategy, Primark has the opportunity to become an important player in France. However, it will have to face to a high competitive industry with some players already well established and some consumers habits. When a company is considering all possible channel strategies when entering in a new market, there are three major modes: Export, Intermediary (or contractual mode) Hierarchical (or direct investment activities). According to Hollensen ( 2007), the choice of the entry mode can not be stated categorically and depend on many internal and external conditions. By analysing some of the Hollensens factors, we will analyse which way should take Primark to its entry in the French market. As a manager from Primark says in the corporate video its quality travel, its value for money travel. Primark is exporting a whole strategy, business and know-how. Franchising , one of the intermediate modes allowing to use an entire business in compensation of money could bring the opportunity to Primark to control the major part of it setting up in France. However, by having strong financial resources, Primark is able to choose an entry mode market which could guarantee it a total control of it business and escape the risk link to an international franchise (quality control, jurisdiction) . A hierarchical model, even highly risky and not flexible, seems to be in the setting up of Primark in France the most relevant. According to Hollensen(2007),  «hierarchical mode is the entry mode where the firm completely owns and control the foreign entry mode and organization. Conscious that few hierarchical modes are possible, the wholly owned subsidiary seems to be the most adapted for Primark setting up in France. Through a total control of it operating companies and by controlling the know how, the decision making, the companys trade secret, the wholly owned subsidiary allowed to Primark which have for objectives to become a European player to be implemented more easily a coordinate strategy. Moreover by choosing a Greenfield investment, which is defined as direct investment in new facilities or existing facilities instead of an acquisition which acquires an existing firm, Primark would be able to keep its production logistics strategy. Although Primark production strategy is the base of cost saving, main factors of its success. By dealing directly with manufacturers mainly in Asia and by ordering in huge volume, Primark is able to sell at very low price notably thanks to the cheap labour cost and by realising economy of scale. Setting up in a very high competitive market, Primark has to adopte a strategy which will allowed it to gain a competitive advantage. According to Michael porter (1985), there are three basics competitive advantage that a firm can possess: Low cost, differentiation, Focus. According to Johnson the low price strategy, seeks to achieve a lower price than competitors whilst maintaining similar perceived product or service benefits to those offered by the competitors. According to Lynch the low cost leader in an industry has built and maintain plant, equipment, labour costs and working practices that deliver the lowest costs in an industry. By always looking for the most competitive suppliers all around the world and by spreading its production in developing economies which offered low cost labour, Primark is able to control it cost and at the end to propose cheap price to its consumers. According to a menswear controller in UK in an interview We do bring extraordinary value to our customers but we do it by bringing extraordinary volume to our factory In proposing the same product everywhere, Primark is able to order huge quantity which allow to realise economy of scale. As the Associated British food report in 2009 summarises Primark offers low price because it purchases very large volumes and has low marks up, minimal advertising and low overheads. The entire Primark concept is built around the control of its logistics, cost and strategy development which allows it to follow a cost leadership strategy when it comes to it setting up in France. By following its strategy, Primark would launch a Price war within the French market obliging its competitors to reduce their margins as HM and ZARA already start to do so However , as one of the article highlighted : it takes a lot of money to look this cheap.and the control of the cost is very hard to manage which explain the choice of the wholly owned subsidiary as market entry mode. IMPLEMENTATION Developed by McCarthys around the four major Ps (Product, Price, Place Promotion),the traditional marketing mix has received criticisms. Including three others Ps (people, physical evidence, Process) suggested by Booms and Bitners, the 7Ps framework is today the reference to analyse the implementation of a strategy. In favour of the globalization, Levitt argues that, the needs of consumers are more and more homogenized creating a single global market pushing towards a global strategy (standardisation instead of adaptation to the local market). Then, implementation is all about whether adapt or standardize. If we look at the factors favouring standardisation such as the convergence of tastes and consumers needs, the economies of scale in RD, production and marketing, then Primark would definitely go towards a standardisation of its strategy when it is setting up in France. Primarks product strategy is to propose the same collection everywhere, with the same clothes in each of its stores which allows them to order in huge quantity and at the end to propose low price. The other part of Primarks product strategy is to put new product on the shelf every week. A season is defined by Primark not as summer, winter or spring but as six week window When Primark will setting up in France, the concept and the product will be the same than in Germany, in Spainà ¢Ã¢â€š ¬Ã‚ ¦ However there is existing differences between French and English clothing style. Indeed as an article about the French style clothing explain, Bold and bright colored clothes, loud prints or lots of embellishments are something French women avoid wearing In a general way, the French fashion looks more classical and simple than the English fashion. According to my shopper experience, Primarks clothing lines are for some of them flowery, with a lot of prints and really colourful. Moreover the size of the dress that English girls are wearing are very short in comparison with what I am used to seeing. An adaptation of the product could be judicious for the setting up in France. However, any adaptation bring costs which could increase the price and do not correspond to Primarks low costs strategy. Primarks product will follow a standardisation strategy in a first time and could like in Spain adapt some clothing lines as the director of the Spanish Primarks explains when he says the taste of the Spanish customers are similar from the British one, in spite of the fact that some clothing collections has been adapted with for example more colour for the Spanish market. When it comes to the pricing strategy, some authors proposed a International pricing framework which take in account the factors influencing the Pricing strategyIn a general way, as we saw fashion industry are highly competitive and the degree of comparability of Primarks product in the French market is high as Primarks strategy is to propose the same product than its competitors but at a lower Price. If we only take in account that factors Primark would have to tend towards a low Price strategy. However the most influencing factors for the pricing strategy in France is the corporate and marketing objectives of Primark. Indeed Primarks strategy is to make their customers primarks addict pushing them to come back every week;(Primark corporate video, 2010) by notably proposing a fast moving product strategy. The target market would be the under 35 which are characterised by a limited income. In order to attract that target and make them come back, Primark has to put a low Price strategy. As we saw in the second part, Primarks strategy is focus on the control of its costs. In notably realising economy of scale and by improving their skills ( what Doole and Lowe called learning curve) Primark has honed its business model into a science which allowed Primark to Proposed very low Price. When it comes to the setting up of Primarks in France, Primark will use an aggressive strategy such as market penetration Price that Hollensen (2007) defined as the use of the low prices used by a firm to rapidly increase sales by stimulating growth and increasing market share, but at the same time discouraging competition. which will allow Primark to launch a Price war in the French clothing market. Finally, it is important to notice that Primarks price strategy is allowed by its communication strategy nearly inexistent with the quasi absence of advertising as an article highlighted when it says Primark is a high street retailer which has a family of brands and focuses much more on buying, logistics and supply chain management than branding According to Hollensen(2007), standardisation in the communication requires that the firms product has a unique selling proposition that is clearly understood by customers. As we already see, Primarks strategy is to sell a unique concept all over its stores which allow it to standardise it communication (even quasi inexistent). When it comes to communication ,while its competitors such as HM or mango spend a lot on advertising , associating their brand name with famous fashion designers, artists or top model, Primark will follow the same way of communication as Zara which does not advertise at all and relies on word of mouth and its natural prestige. Indeed Primarks communication is mainly made through its simple and understandable look good, pay less slogan which remain the same in every country even with different languages , through its blue Logo , through the visibility of its brand ( for example in the Primarks bag that people will carry in the street), the agencement of it stores and the people on it. Primarks communication is made through the last three Ps of the marketing mix which are People, Process and Physical evidence and not through the usual communication tools such as advertising, personal selling more expensive. However as an article from the Irish times, Primarks strategy is reaching the highest number of potential customers at the lowest cost. Defining by Hollensen (2007) as a Online word of Mouth marketing technique that seeks to exploits existing social networks to produce exponential increases in brand awareness, the Viral marketing is one of the tool for Primark in France. Indeed while Primark is not setting up in France, the social network facebook already gets more than 20 groups asking for Primark In France such as for example For the opening of a Primark in France or We want Primark in France Matching its young targets, often heavy users of internet, enjoying from the expansion of its social network, and corresponding to its strategy of word of mouth to attract the maximum of customers, Internet through the internet viral seems to be a real potential way of communication if France as well as for the company as it is very cheap. According to a study about retailing in France , Apart from Price, proximity and convenience were among the majors needs of French consumers. While Primark is looking for highway and huge surfaces, industrial zone (characterised by cheaper rent but high frequentation) or Big malls (which regroup a lots of shop and are often situated in highway) seems to be the best place for Primark. Moreover a part of Primarks target is the teenagers which are characterised by a low mobility and go shopping in easy accessible place.(E.g.: The teenager do not have driving licenses and often go to big shopping centers where a lot of shops are together and with an easiest access than the industrial zone). However in order to define what could be the distribution strategy for Primark in France, it is important to look at the precedent implementation of Primark in Europe. Except in Spain with five stores in Madrid and England with one store in Oxford street (London) Primark do not setting up in the capital. If we look at the German, Belgium and Netherland implementation, Primark has a stores in Frankfurt (richest city in Germany) in Rotterdam ( second city in Netherlands)and in Liege (third most populated city in Belgium). In Portugal it has a stores in Rio Tonto and Amadora (Lisbon metropolitan area). We can see that Primarks implementation in Europe and notably in the recent implementation it also made through test city by not implementing it stores in the capital (often more expensive than the others city) but in important city in the country or in the capital region which could be less expensive and then reduce the costs. Seeing the precedent implementation in Europe and seeing the needs of French consumers and especially the target young target market, a selective coverage in some test area could be relevant and then turn towards an intensive distribution (which correspond better to a low price and high turnover strategy), if the test is concluding like in Spain which has now 18 shops. If we look at the Analysis of the first part through the use of Pestle and Porter five forces model, France market in spite of its high competitiveness seems to be ready to welcome Primark. However those models give a snapshot of an industry at a certain point and the fashion industry is fast moving and change very quickly. Moreover the habits of expenditure in that sector are highly affected by the external environment. As no one can predict what will happen, the setting up of Primark in France seems to be an opportunity but the external environment if suddenly changed (like the crisis in 2009 which slow down the expenditure in most of the sector), could make the setting up of Primark more difficult. When Porter propose three distinct generic strategy, a company dreams would be to mix both of them. Indeed when Primark main strategy is cost leadership, it also could be saying that it looks after differentiation notably by not advertising and through its high fast moving product strategy (higher than it competitors). However the in-between strategy is highly risky and not affordable The mix marketing has to be seen as a basic for the implementation of Primark seeing the current French environment. However a marketing plan has to be flexible during the setting up and during the development of a company in a country according to the reaction and expectations of new customers and in order to match them. This high level of flexibility for a marketing mix can not necessarily be affordable by Primark as every change generate new cost. According to the financial director in Primark in a corporate video, there is still a lot of places where were not and where wed love to be sources. Neighbors of UK, France could be one of those place. Now surrounding France, Primarks success story is it following a country test strategy before its conquest of France ?

Do Trends Ever Really Die Essay -- essays research papers

Bell Bottoms, beads, polyester, and bandannas - items that defined the seventies, and the nineties? Throughout time cultures have copied the earlier generations trends. Big Band music and swing music both originated in the nineteen twenties, but once again became popular in the nineties. A fashion trend that is dying out very quickly is the wearing of baggy pants. They are pants that seem to fit in the waist, but then drastically get larger. The pants will become obsolete in 2 years, but only to be reborn some twenty years later. It’s astounding how trends go and come with time.   Ã‚  Ã‚  Ã‚  Ã‚  The baggy pants craze is already starting to die out. Many people are starting to realize that the pants are just a little too big. Twenty years from now though, people wil... Do Trends Ever Really Die Essay -- essays research papers Bell Bottoms, beads, polyester, and bandannas - items that defined the seventies, and the nineties? Throughout time cultures have copied the earlier generations trends. Big Band music and swing music both originated in the nineteen twenties, but once again became popular in the nineties. A fashion trend that is dying out very quickly is the wearing of baggy pants. They are pants that seem to fit in the waist, but then drastically get larger. The pants will become obsolete in 2 years, but only to be reborn some twenty years later. It’s astounding how trends go and come with time.   Ã‚  Ã‚  Ã‚  Ã‚  The baggy pants craze is already starting to die out. Many people are starting to realize that the pants are just a little too big. Twenty years from now though, people wil...

Comic and Tragic Elements in Kurt Vonneguts Slaughterhouse Five Essay

Comic and Tragic Elements in Slaughterhouse Five    Slaughterhouse-Five, by Kurt Vonnegut Jr., is the tale of a World War II soldier, Billy Pilgrim. His wartime experiences and their effects lead him to the ultimate conclusion that war is unexplainable. To portray this effectively, Vonnegut presents the story in two dimensions: historical and science-fiction. The irrationality of war is emphasized in each dimension by contrasts in its comic and tragic elements. The historical seriousness of the Battle of the Bulge and the bombing of Dresden are contrasted by many ironies and dark humor; the fantastical, science-fiction-type place of Tralfamadore is, in truth, an outlet for Vonnegut to show his incredibly serious fatalistic views. The surprising variations of the seriousness and light-heartedness allow Vonnegut to show effectively that war is absurd. The most important historical plot strand of Slaughterhouse-Five is Billy Pilgrim's war experience which occurs during the last six months of World War II. This plot strand follows Billy through the Battle of the Bulge and his presence as a POW during the bombing of Dresden, Germany. Vonnegut contrasts these documented milestones with incredible amounts of dramatic irony and dark humor. This provides the plot with not only comic relief, but examples of absurdities which parallel the message of the insanity of war. Billy, standing at a lanky six-foot two, is introduced in the middle of a Luxembourg forest during the Battle of the Bulge. He, along with two infantry scouts and an antitank gunner named Roland Weary, have been separated from their platoon and are alone in enemy territory. In contrast to the two scouts, who are quiet and swiftly moving through the fo... ...mbolized fatalism and the Garden of Eden. Vonnegut gives a compelling account of the horrors of war using intricate, clever story-telling techniques, bringing together the extremes between truth (historical facts) and science fiction (futuristic imagination). He uses the extraordinary technique of combining the dark humor of Billy's views of World War II with the serious message from the figment of madness of Tralfamadore to show the inexplicable occurrences of war and its repercussions. This ingenious combination leads to a unique tale that is timeless and interesting, that brings the story of Dresden, of Tralfamadore, and of Billy Pilgrim, into the public eye. Works and Sources Cited Merrill, Robert. ed. Critical Essays on Kurt Vonnegut.   Boston: G.K. Hall & Co., 1990. Vonnegut, Kurt.   Slaughterhouse-Five.   New York: Dell Publishing, 1968.

Compare and Contrast Essay on Mac vs. PC Essay

In the technological world, there has been a raging debate on the Mac and PC – which is better in terms of user friendly, cost, and reliability among others. There are various similarities, as well as differences between the two computers. When looking for an ideal computer, every user needs to look at some factors such as the PC’s price, technical characteristics, and more so what one really needs in a computer. From the outlook of things, the Mac and PC have the basic foundations of a computer which has the keyboard, monitor, and mouse. Both the Mac and PC are compatible with handheld devices. Unlike the past when PCs were more prone to viruses and malware, the Mac is also prone to such. To protect both devices from malicious attacks, they are both safe to use after installation of updated anti-virus software. Both can be used by home owners and businessmen. They can be customized to a client’s preference; they both have voice commands, maps, and use the mouse and keyboard as their interface. Despite these similarities, there are striking differences between them. The Mac is known to use OSX as its main operating system. However, unlike PC which just uses the Microsoft Windows as it main operating system, Mac can run on both operating systems, thus has a wider compatibility, what makes Mac the only computer that can run on a variety of major operating systems. The PC is more dominant in the workplace, unlike the Mac which is for the elite and large corporation owners. PC owners have a wider range of choices for repairs on their devices, unlike Mac users who are limited to certain stores; in addition, PCs users have a range of different manufactures and distributors to choose from. The PC is manufactured by various companies such as HP, Dell, Lenovo, Acer, Samsung, and Toshiba among others, while Mac is only manufactured by Apple Inc. Read Also:  Compare and Contrast Essay Topics for College Students In terms of cost, Macs are more expensive than PCs. Moreover, Macs have limited memory with most ranging from 1 GB to 4 GB while PCs have a higher memory capacity which ranges from 2 GB to 8 GB. This is the same case when it comes to the hard drives, whereby Macs are smaller than the PCs. In terms of software, Macs are more compatible with a variety of soft wares, unlike PCs which mainly support and are compatible with Windows friendly software. PCs are great for home use and can easily be  used by children doing their school work. Macs are great for computer programmers and other people more knowledgeable in the computer industry. Finally, for game lovers, PC is the best choice, since it has an array of games unlike the Mac. In conclusion it should be noted that both Mac and PC are reliable and user friendly. The most important factor for its users is the compatibility, availability, and stability. All in all, when it comes to choosing between the Mac and the PC, for most users it is about personal preference, since with technological advancement, most challenges within both are effectively addressed. However, one major striking difference between the two is that Macs are designed for lovers of technology, while PCs are designed for anyone who needs to use a computer at school, work or home because they are more affordable, efficient, and compatible. Therefore, in this technological world, finding the right computer that meets one’s needs and wants is the key towards success.

Globalization and Its Affects

Globalization is the process of growing integration of economies and societies around the world. It refers to economic globalization through  trade,  foreign direct investment, capital flows,  migration and the spread of technology. The principle of globalization is free markets, reduction of barriers in exchanging and trading goods,  which makes  the specialization in export-import. However, globalization has not only positive, but  also  negative  effects.Firstly,  it  is  necessary to mention that globalization  makes  our society  develop. It helps to share   ideas and innovations. Globalization  has an  impact on economic growth in the world. An impact of Foreign Direct Investment on economic growth has had a positive growth effect in wealthy countries and  has led to an increase  in trade resulting in higher growth rates. On the other hand, many firms from developed countries outsourced their manufacturing to so-called third world countries , where  the labour  costs are  low.Workers from developed countries are  not happy about that, because they feel that  their jobs are  taken from them. Another problem of globalization and outsourcing is that it encourages slavery and child labour. Furthermore, I  would  Ã‚  like to add that people become more social when there  are  no borders between countries. They can move freely from state to state, share their ideas and beliefs. In everyday life we feel an impact of globalization as we  can  enjoy foreign cuisines, music, art, movies or even learn foreign languages.However, globalization  causes  Ã‚  huge damage to national culture, because we  are greatly influenced by  more developed countries and we cannot  resist it. It  is  known  that globalization is about sharing novelties. Medicine and health care  are  improving all the time. Globalization helps doctors and scientists from all over the world share ideas and even work toget her so  that  they can reach better results and make new discoveries. However, globalization  is thought to have contributed to the  spread  of  diseases, especially AIDS.When it appeared in  the  USA, it was known just in some African states. Owing to the process  of globalization and colonization,  it  has  spread in the whole world. On balance, globalization is spreading rapidly in  contemporary  world. It improves economic  ties  between countries and helps to create  a  barrier-free trading system. Although it  has beneficial  influence  on  economy, globalization makes  an adverse  impact on culture and traditions.

Reflection on Learning and Teaching Adults with depression Essay

Reflection on Learning and Teaching Adults with depression - Essay Example This means that they may not be in a position to take the appropriate diet and thus find themselves deficient of essential nutrients that their body requires. This means that their bodies may not recover from the mental problems and will also develop other nutrition related ailments that will cause them more problems to their health. This teaching session was based on wellbeing and nutrition and was being offered to five adults over the age of 65 suffering from depression and who are at risk of malnutrition. Aims and Outcomes All initiatives have aims that they wish to accomplish. In conducting the teaching session we aimed at several things. First the teaching session was aimed at giving the people information as concerns their health and well-being. It is important that sick people get to understand what they are suffering from so that they are better able to deal with their problems. Many authors say that psychological well-being of a person is very important to their recovery. Th us when people understand what they are suffering from, it is easier for them to positive about the things they are told to do and in so doing they are able to get well as soon as possible. This teaching therefore aimed at informing about the effects that depression brings on adults and how they could avoid being depressed and the available options in place that could help them. Second aim after information concerning the illness was teaching them on the various interventions that are available for them as patients suffering from depression. Our core concern was the people’s well-being and thus they needed to know what interventions are there to ensure that they can cope with the mental problem. A variety of options were given to them here including specialized hospitals, possible medications and primary interventions such as a stress free environment. The third aim was getting them to learn about their nutrition and how it was important to their development as patients. Depr essed patients tend to think a lot and lack appetite and thus the resultant effects may not be good. These people require close monitoring so that they can take food and in the right quantities so that they do not starve or take unbalanced diet. Our intended outcomes for the initiative was a detailed understanding by the patients on the ailment that they are suffering from, the various interventions that are available for them and the various nutritional requirements that they need it order to recover from their ailments. Due to the lack of concentration by the patients, it is important to teach them using tools that attract their attention and thus a lot of animations were used and a number of role playing tasks were also used to enable the patients concentrate while learning at the same time. It was also important that the patients be put in a room to avoid their minds wandering away in an open environment. Professional ethics were also to be observed such that the session was sup posed to be carried out with the consent of the patients and this was something that was difficult to get given the condition of the patients. Evaluation of sources of information used Nice (2010:17) describes depression as â€Å"